Is todays technology having a positive or a negative impact on the Essay

Is todays technology having a positive or a negative impact on the live performing arts How should those arts respond to the changes being brought about by technology - Essay Example Recorded music, followed by radio, television, audios and CDs began to replace live performances and attracted audiences. But, there lies a paradox in this since even though the rise of technology led to a diversion of audiences from a more art based industry to a more commercialized form, even to this day people enjoy live performances. It is true that that rapid growth of technology has had both positive and negative impacts on the industry of performing arts. It is not really clear as to whether these impacts are absolutely good or absolutely bad for the industry. Most of the organizers in today’s times feel that technology is one of the biggest competitors of live art performers. In order to attract potential audiences for live shows, organizers need to compete with almost 3000-5000 both print and visual commercial marketing messages that a typical American citizen comes across every single day. It is hard for the live performing organizations to reach out to the vast expanse of the audience in the way technology based performances such as audios and CDs do. Today, people have become self-oriented and need privatization, customization and easy access to almost everything. Live performances do not meet such demands. Live performances are bound by number of performances, timing of performances, artists performance and even travelling to the set venue and parking. In contrast to this technology such as iTunes or YouTube and even the humble recorded music allows easy access to music and other art forms to everyone and the young generation especially is attracted to such commercialized forms which allows all types of flexibility to the audience (Cameron, 2011). This is perhaps where both accessibility, convenience and financial aspects come in. When the audience can freely enjoy performances through the television, internet or watch videos, whenever they want, at whatever location while paying almost a negligible amount for this. In

The Future of Mass Media Programming Term Paper

The Future of Mass Media Programming - Term Paper Example The term paper "The Future of Mass Media Programming" analyzes the future of different types of mass media such as the broadcast and print medias. The paper discusses if their way of presenting the information will change due to the appearance of new technologies. The future of the mass media programming will comprise of a highly integrated single electronic system that will have the ability to output high-quality audio, video, and printed materials. In this case, everything will be obtained electronically, including newspapers, movies, videos. Everything is going digital, and in the future, it seems there will be more smart media devices, which will be controlled using voices. In ten years time, media landscape will be far much change whereby print and broadcast forms of media will be accessible via the internet. The Broadcast form of content will be replaced by streaming content. Many people will have large OLED screens connected to the internet. The large audience will be in a position to watch or view television at the same time globally. Printed physical materials such as books and newspapers will not be competent as compared to those that are accessible online. Eventually, publishing companies will have to collaborate with the internet to provide their information on time. So, the media companies will have to give the best quality of information since competition will be very high and profits will mainly depend on the value of information delivered and the number of the audience who find the information valuable. (Daud, 2008). Actually, there will be one main channel of information distribution, and it will only require one device that has access to the internet. Everything will be accessible in there, and this will force media companies to change their production strategies. Application of blogging will help the forms of media to persuade the audience to access information. All media companies and institutions will have to start a marketing strategy that will help in reaching a big audience. A global media policy m ust be established to protect media companies from hackers and a mode in which the companies will make a profit. Print media will have to make their products available online for easy access and selling. Bookstores will be having very few books on the shelves. The customer request for a book and it is printed and bind at that moment. However, it will be important to avail all books and other print resources in the internet, to ensure that there is easy access by the customers. Therefore, all publishing companies will have to provide all of their books online. Electronic books will be the best selling and maximize profits of the author and the publishing companies. Another strategy of availing the books to the readers is through the creation of audio books. Many people have a problem reading a book online because of different commitments, but they can listen to audio books while